:root {
  --ivory: #f3eee4;
  --paper: #fffdf8;
  --paper-deep: #ebe3d6;
  --ink: #191713;
  --muted: #6f675c;
  --line: rgba(25, 23, 19, 0.18);
  --terracotta: #b4472d;
  --terracotta-dark: #84301e;
  --bronze: #9b6b32;
  --navy: #254653;
  --cream: #f7f1e8;
  --white: #fff;
  --shell: min(92vw, 1440px);
  --header-height: 82px;
  --radius: 2px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: calc(var(--header-height) + 18px);
}

body {
  margin: 0;
  background: var(--ivory);
  color: var(--ink);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 16px;
  line-height: 1.5;
  text-rendering: optimizeLegibility;
  -webkit-font-smoothing: antialiased;
}

body::before {
  position: fixed;
  inset: 0;
  z-index: 20;
  pointer-events: none;
  content: "";
  opacity: 0.045;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 180 180' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.3'/%3E%3C/svg%3E");
}

::selection {
  color: var(--paper);
  background: var(--terracotta);
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

button,
input,
textarea,
select {
  font: inherit;
}

h1,
h2,
h3,
p,
figure,
blockquote {
  margin-top: 0;
}

h1,
h2,
h3 {
  text-wrap: balance;
}

p {
  text-wrap: pretty;
}

.shell {
  width: var(--shell);
  margin-inline: auto;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.skip-link {
  position: fixed;
  top: 12px;
  left: 12px;
  z-index: 100;
  padding: 12px 16px;
  color: var(--paper);
  background: var(--ink);
  transform: translateY(-160%);
  transition: transform 180ms ease;
}

.skip-link:focus {
  transform: translateY(0);
}

:focus-visible {
  outline: 2px solid var(--terracotta);
  outline-offset: 4px;
}

.scroll-progress {
  position: fixed;
  top: 0;
  left: 0;
  z-index: 90;
  width: 100%;
  height: 3px;
  pointer-events: none;
}

.scroll-progress span {
  display: block;
  width: 0;
  height: 100%;
  background: var(--terracotta);
  transform-origin: left center;
}

.site-header {
  position: fixed;
  top: 0;
  left: 0;
  z-index: 80;
  width: 100%;
  color: var(--ink);
  border-bottom: 1px solid transparent;
  transition:
    background-color 260ms ease,
    border-color 260ms ease,
    box-shadow 260ms ease;
}

.site-header.is-scrolled,
.site-header.is-open {
  border-color: var(--line);
  background: rgba(243, 238, 228, 0.93);
  box-shadow: 0 14px 45px rgba(25, 23, 19, 0.06);
  backdrop-filter: blur(16px);
}

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: var(--header-height);
  gap: 28px;
}

.wordmark {
  display: inline-flex;
  align-items: center;
  flex: 0 0 auto;
  gap: 13px;
}

.wordmark-mark {
  display: grid;
  width: 48px;
  height: 48px;
  place-items: center;
  color: var(--paper);
  background: var(--ink);
  font-size: 15px;
  font-weight: 700;
  letter-spacing: 0.1em;
}

.wordmark-copy {
  max-width: 160px;
  font-size: 10px;
  font-weight: 700;
  line-height: 1.2;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.site-nav {
  display: flex;
  align-items: center;
  justify-content: flex-end;
  gap: clamp(14px, 1.8vw, 30px);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.site-nav a:not(.nav-download) {
  position: relative;
  padding-block: 8px;
}

.site-nav a:not(.nav-download)::after {
  position: absolute;
  right: 0;
  bottom: 3px;
  left: 0;
  height: 1px;
  content: "";
  background: currentColor;
  transform: scaleX(0);
  transform-origin: right center;
  transition: transform 240ms var(--ease);
}

.site-nav a:hover::after,
.site-nav a.is-active::after {
  transform: scaleX(1);
  transform-origin: left center;
}

.nav-download {
  display: inline-flex;
  align-items: center;
  gap: 16px;
  min-height: 42px;
  padding: 0 16px;
  color: var(--paper);
  background: var(--ink);
  transition:
    background-color 180ms ease,
    transform 180ms ease;
}

.nav-download:hover {
  background: var(--terracotta);
  transform: translateY(-2px);
}

.nav-toggle {
  display: none;
  width: 48px;
  height: 48px;
  padding: 0;
  border: 0;
  background: transparent;
}

.nav-toggle > span:not(.sr-only) {
  display: block;
  width: 25px;
  height: 1px;
  margin: 7px auto;
  background: currentColor;
  transition: transform 180ms ease;
}

.hero {
  position: relative;
  display: grid;
  min-height: 100svh;
  padding-top: var(--header-height);
  overflow: hidden;
  background:
    radial-gradient(circle at 18% 22%, rgba(180, 71, 45, 0.08), transparent 29%),
    linear-gradient(115deg, var(--paper) 0%, var(--ivory) 62%, #e9dfd0 100%);
}

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.12fr) minmax(380px, 0.88fr);
  align-items: stretch;
  min-height: calc(100svh - var(--header-height));
}

.hero-copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  max-width: 880px;
  padding: clamp(76px, 9vh, 132px) clamp(40px, 6vw, 92px) clamp(92px, 10vh, 148px) 0;
}

.eyebrow {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 26px;
  color: var(--terracotta);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.17em;
  text-transform: uppercase;
}

.eyebrow::before {
  width: 38px;
  height: 1px;
  content: "";
  background: currentColor;
}

.hero h1 {
  max-width: 830px;
  margin-bottom: 30px;
  font-size: clamp(52px, 6.1vw, 104px);
  font-weight: 500;
  line-height: 0.92;
  letter-spacing: -0.055em;
}

.hero-lead {
  max-width: 730px;
  margin-bottom: 27px;
  color: var(--muted);
  font-size: clamp(18px, 1.45vw, 24px);
  line-height: 1.48;
}

.hero-thesis {
  margin-bottom: 42px;
  font-size: 16px;
  font-weight: 700;
  letter-spacing: 0.02em;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 15px;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: space-between;
  min-height: 56px;
  gap: 26px;
  padding: 0 22px;
  border: 1px solid transparent;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  transition:
    color 180ms ease,
    background-color 180ms ease,
    border-color 180ms ease,
    transform 180ms ease;
}

.button:hover {
  transform: translateY(-3px);
}

.button-primary {
  color: var(--paper);
  background: var(--terracotta);
}

.button-primary:hover {
  background: var(--terracotta-dark);
}

.button-text {
  border-bottom-color: var(--ink);
}

.button-outline {
  border-color: var(--ink);
}

.button-outline:hover {
  color: var(--paper);
  background: var(--ink);
}

.button-light {
  color: var(--ink);
  background: var(--paper);
}

.button-light:hover {
  background: var(--white);
}

.button-dark-outline {
  color: var(--paper);
  border-color: rgba(255, 255, 255, 0.45);
}

.button-dark-outline:hover {
  border-color: var(--paper);
  background: rgba(255, 255, 255, 0.08);
}

.microcopy {
  max-width: 630px;
  margin: 34px 0 0;
  color: var(--muted);
  font-size: 12px;
}

.hero-visual {
  position: relative;
  min-height: 620px;
  margin: 0;
  overflow: hidden;
  background: #d9c9b3;
}

.hero-visual::before {
  position: absolute;
  inset: 0;
  z-index: 1;
  content: "";
  background: linear-gradient(180deg, rgba(25, 23, 19, 0.05), rgba(25, 23, 19, 0.25));
}

.hero-visual img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 60% center;
  transition: transform 1.4s var(--ease);
}

.hero-visual:hover img {
  transform: scale(1.025);
}

.hero-visual figcaption,
.editorial-image figcaption,
.artcode-visual figcaption,
.materials-image figcaption {
  position: absolute;
  right: 16px;
  bottom: 14px;
  z-index: 2;
  padding: 7px 9px;
  color: rgba(255, 255, 255, 0.88);
  background: rgba(25, 23, 19, 0.46);
  font-size: 9px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  backdrop-filter: blur(8px);
}

.hero-index {
  position: absolute;
  top: clamp(44px, 7vw, 98px);
  right: 0;
  z-index: 2;
  display: flex;
  align-items: baseline;
  gap: 15px;
  width: 210px;
  padding: 20px 22px;
  color: var(--paper);
  background: rgba(25, 23, 19, 0.78);
  backdrop-filter: blur(12px);
}

.hero-index > span:first-child {
  color: #e6a48f;
  font-size: 34px;
  font-weight: 500;
  letter-spacing: -0.04em;
}

.hero-index > span:last-child {
  font-size: 10px;
  font-weight: 700;
  line-height: 1.25;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.scroll-cue {
  position: absolute;
  bottom: 30px;
  left: 4vw;
  display: inline-flex;
  align-items: center;
  gap: 14px;
  color: var(--muted);
  font-size: 9px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
}

.scroll-cue i {
  position: relative;
  width: 72px;
  height: 1px;
  overflow: hidden;
  background: var(--line);
}

.scroll-cue i::after {
  position: absolute;
  inset: 0;
  content: "";
  background: var(--terracotta);
  animation: scroll-line 2.2s ease-in-out infinite;
}

@keyframes scroll-line {
  0% { transform: translateX(-100%); }
  55%, 100% { transform: translateX(100%); }
}

.section {
  position: relative;
  padding: clamp(96px, 11vw, 176px) 0;
}

.section-paper {
  background: var(--paper);
}

.section-dark {
  color: var(--paper);
  background:
    radial-gradient(circle at 90% 15%, rgba(180, 71, 45, 0.2), transparent 30%),
    var(--ink);
}

.section-heading {
  display: grid;
  grid-template-columns: minmax(280px, 0.95fr) minmax(300px, 1.05fr);
  column-gap: clamp(50px, 8vw, 140px);
  align-items: start;
  margin-bottom: clamp(60px, 7vw, 110px);
}

.section-heading .eyebrow {
  grid-column: 1 / -1;
}

.section-heading h2 {
  margin-bottom: 0;
  font-size: clamp(44px, 5.2vw, 82px);
  font-weight: 500;
  line-height: 0.98;
  letter-spacing: -0.045em;
}

.section-heading > p:not(.eyebrow) {
  max-width: 680px;
  margin: 5px 0 0;
  color: var(--muted);
  font-size: clamp(17px, 1.45vw, 22px);
  line-height: 1.58;
}

.section-heading.compact {
  display: block;
  margin-bottom: 55px;
}

.section-heading.compact h2 {
  max-width: 850px;
  margin-bottom: 27px;
}

.section-heading.compact > p:not(.eyebrow) {
  max-width: 760px;
}

.section-heading-light > p:not(.eyebrow) {
  color: rgba(255, 253, 248, 0.62);
}

.process {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.process-step {
  min-height: 280px;
  padding: 27px 25px 31px;
  border-right: 1px solid var(--line);
}

.process-step:first-child {
  border-left: 1px solid var(--line);
}

.process-step > span {
  display: block;
  margin-bottom: 72px;
  color: var(--terracotta);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.12em;
}

.process-step h3 {
  min-height: 52px;
  margin-bottom: 18px;
  font-size: 19px;
  font-weight: 600;
  line-height: 1.18;
}

.process-step p {
  margin-bottom: 0;
  color: var(--muted);
  font-size: 14px;
  line-height: 1.55;
}

.statement {
  max-width: 1050px;
  margin: clamp(70px, 8vw, 120px) 0 0 auto;
  padding: 0 0 0 clamp(24px, 4vw, 60px);
  border-left: 3px solid var(--terracotta);
  font-size: clamp(29px, 3.2vw, 50px);
  font-weight: 500;
  line-height: 1.12;
  letter-spacing: -0.035em;
}

.metrics {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  border-top: 1px solid rgba(255, 255, 255, 0.18);
  border-bottom: 1px solid rgba(255, 255, 255, 0.18);
}

.metric {
  min-height: 230px;
  padding: 35px 28px;
  border-right: 1px solid rgba(255, 255, 255, 0.18);
}

.metric:first-child {
  border-left: 1px solid rgba(255, 255, 255, 0.18);
}

.metric strong {
  display: block;
  margin-bottom: 44px;
  color: #e7a48f;
  font-size: clamp(48px, 5.3vw, 84px);
  font-weight: 500;
  line-height: 0.9;
  letter-spacing: -0.055em;
}

.metric span {
  display: block;
  max-width: 230px;
  color: rgba(255, 253, 248, 0.76);
  font-size: 14px;
  line-height: 1.5;
}

.section-note {
  max-width: 930px;
  margin: 38px 0 0;
  color: var(--muted);
  font-size: 12px;
  line-height: 1.65;
}

.section-note-dark {
  color: rgba(255, 253, 248, 0.52);
}

.image-copy-grid {
  display: grid;
  grid-template-columns: minmax(320px, 0.86fr) minmax(520px, 1.14fr);
  gap: clamp(60px, 9vw, 150px);
  align-items: center;
}

.editorial-image,
.materials-image {
  position: relative;
  min-height: 720px;
  margin: 0;
  overflow: hidden;
  background: #c9b7a2;
}

.editorial-image::after,
.materials-image::after {
  position: absolute;
  inset: 22px;
  content: "";
  border: 1px solid rgba(255, 255, 255, 0.35);
  pointer-events: none;
}

.editorial-image img,
.materials-image img {
  width: 100%;
  height: 100%;
  min-height: inherit;
  object-fit: cover;
}

.capability-list {
  border-top: 1px solid var(--line);
}

.capability {
  display: grid;
  grid-template-columns: 72px 1fr;
  gap: 22px;
  padding: 29px 0;
  border-bottom: 1px solid var(--line);
}

.capability > span {
  color: var(--terracotta);
  font-size: 27px;
  font-weight: 500;
  line-height: 1;
  letter-spacing: -0.04em;
}

.capability h3 {
  margin-bottom: 8px;
  font-size: 18px;
  font-weight: 700;
}

.capability p {
  margin-bottom: 0;
  color: var(--muted);
  font-size: 14px;
}

.product-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}

.product-card {
  position: relative;
  min-height: 330px;
  padding: 28px;
  overflow: hidden;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  transition:
    color 280ms ease,
    background-color 280ms ease,
    transform 280ms var(--ease);
}

.product-card::after {
  position: absolute;
  right: -42px;
  bottom: -42px;
  width: 90px;
  height: 90px;
  content: "";
  border: 1px solid var(--terracotta);
  border-radius: 50%;
  opacity: 0;
  transition:
    opacity 280ms ease,
    transform 420ms var(--ease);
}

.product-card:hover {
  z-index: 2;
  color: var(--paper);
  background: var(--ink);
  transform: translateY(-6px);
}

.product-card:hover::after {
  opacity: 0.7;
  transform: scale(1.8);
}

.product-card:hover p,
.product-card:hover .product-top span,
.product-card:hover .product-top em {
  color: rgba(255, 253, 248, 0.7);
}

.product-card.product-featured::before {
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  height: 4px;
  content: "";
  background: var(--terracotta);
}

.product-top {
  display: flex;
  align-items: start;
  justify-content: space-between;
  min-height: 75px;
  gap: 12px;
}

.product-top span {
  color: var(--terracotta);
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.12em;
}

.product-top em {
  max-width: 130px;
  color: var(--muted);
  font-size: 9px;
  font-style: normal;
  font-weight: 700;
  line-height: 1.25;
  letter-spacing: 0.09em;
  text-align: right;
  text-transform: uppercase;
}

.product-card h3 {
  min-height: 58px;
  margin-bottom: 20px;
  font-size: clamp(22px, 1.8vw, 29px);
  font-weight: 500;
  line-height: 1.04;
  letter-spacing: -0.03em;
}

.product-card p {
  margin-bottom: 0;
  color: var(--muted);
  font-size: 14px;
  line-height: 1.58;
}

.section-action {
  display: flex;
  justify-content: flex-end;
  margin-top: 42px;
}

.price-table-wrap {
  overflow-x: auto;
  border-top: 2px solid var(--ink);
  border-bottom: 2px solid var(--ink);
}

.price-table {
  width: 100%;
  min-width: 820px;
  border-collapse: collapse;
  text-align: left;
}

.price-table th,
.price-table td {
  padding: 24px 22px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.price-table th:last-child,
.price-table td:last-child {
  border-right: 0;
}

.price-table tbody tr:last-child th,
.price-table tbody tr:last-child td {
  border-bottom: 0;
}

.price-table thead th {
  color: var(--muted);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.price-table tbody th {
  width: 30%;
  font-size: 18px;
  font-weight: 600;
}

.price-table tbody td {
  font-size: 16px;
}

.price-table tbody td:nth-child(2) {
  color: var(--terracotta);
  font-size: 21px;
  font-weight: 700;
  letter-spacing: -0.02em;
}

.artcode {
  overflow: hidden;
  background:
    linear-gradient(180deg, rgba(155, 107, 50, 0.11), transparent 38%),
    var(--ivory);
}

.artcode-grid {
  display: grid;
  grid-template-columns: minmax(420px, 0.88fr) minmax(520px, 1.12fr);
  gap: clamp(55px, 8vw, 130px);
  align-items: center;
}

.artcode-numbers {
  display: grid;
  grid-template-columns: 1fr 1fr;
  margin: 45px 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.artcode-numbers > div {
  display: flex;
  align-items: baseline;
  gap: 14px;
  padding: 25px 22px 25px 0;
}

.artcode-numbers > div + div {
  padding-left: 22px;
  border-left: 1px solid var(--line);
}

.artcode-numbers strong {
  color: var(--terracotta);
  font-size: 46px;
  font-weight: 500;
  line-height: 1;
  letter-spacing: -0.05em;
}

.artcode-numbers span {
  max-width: 120px;
  color: var(--muted);
  font-size: 11px;
  font-weight: 700;
  line-height: 1.25;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.check-list,
.revenue-list {
  padding: 0;
  margin: 0;
  list-style: none;
}

.check-list li,
.revenue-list li {
  position: relative;
  padding: 14px 0 14px 34px;
  border-top: 1px solid var(--line);
  color: var(--muted);
  font-size: 14px;
}

.check-list li::before,
.revenue-list li::before {
  position: absolute;
  top: 20px;
  left: 3px;
  width: 7px;
  height: 7px;
  content: "";
  border: 1px solid var(--terracotta);
  transform: rotate(45deg);
}

.artcode-visual {
  position: relative;
  min-height: 700px;
  margin: 0;
  overflow: hidden;
  background: #d3c5b4;
}

.artcode-visual img {
  width: 100%;
  height: 100%;
  min-height: inherit;
  object-fit: cover;
}

.art-node {
  position: absolute;
  z-index: 3;
  display: grid;
  width: 44px;
  height: 44px;
  place-items: center;
  color: var(--paper);
  background: var(--terracotta);
  border: 1px solid rgba(255, 255, 255, 0.52);
  border-radius: 50%;
  box-shadow: 0 0 0 12px rgba(180, 71, 45, 0.16);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.08em;
  animation: node-pulse 2.8s ease-in-out infinite;
}

.art-node-one { top: 28%; left: 20%; }
.art-node-two { top: 51%; left: 57%; animation-delay: -0.8s; }
.art-node-three { top: 69%; left: 76%; animation-delay: -1.6s; }

@keyframes node-pulse {
  0%, 100% { box-shadow: 0 0 0 8px rgba(180, 71, 45, 0.1); }
  50% { box-shadow: 0 0 0 18px rgba(180, 71, 45, 0.22); }
}

.artcode-disclaimer {
  display: grid;
  grid-template-columns: minmax(300px, 0.9fr) minmax(420px, 1.1fr);
  gap: 60px;
  margin-top: 80px;
  padding: 38px 0;
  border-top: 2px solid var(--terracotta);
  border-bottom: 1px solid var(--line);
}

.artcode-disclaimer strong {
  font-size: clamp(23px, 2.1vw, 34px);
  font-weight: 500;
  line-height: 1.18;
  letter-spacing: -0.025em;
}

.artcode-disclaimer p {
  margin-bottom: 0;
  color: var(--muted);
}

.audience-grid {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}

.audience-card {
  min-height: 280px;
  padding: 25px 23px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.audience-card > span {
  display: block;
  margin-bottom: 76px;
  color: var(--terracotta);
  font-size: 12px;
  font-weight: 700;
}

.audience-card h3 {
  margin-bottom: 17px;
  font-size: 19px;
  font-weight: 600;
}

.audience-card p {
  margin-bottom: 0;
  color: var(--muted);
  font-size: 13px;
}

.economics {
  color: var(--paper);
  background:
    radial-gradient(circle at 15% 90%, rgba(37, 70, 83, 0.6), transparent 35%),
    #141513;
}

.economics-grid {
  display: grid;
  grid-template-columns: minmax(420px, 0.9fr) minmax(520px, 1.1fr);
  gap: clamp(70px, 10vw, 170px);
  align-items: center;
}

.revenue-list li {
  border-color: rgba(255, 255, 255, 0.14);
  color: rgba(255, 253, 248, 0.68);
}

.budget-figure {
  padding: clamp(34px, 5vw, 70px);
  color: var(--ink);
  background: var(--paper);
}

.budget-heading {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  margin-bottom: 50px;
  padding-bottom: 18px;
  border-bottom: 1px solid var(--line);
}

.budget-heading span {
  color: var(--muted);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.budget-heading strong {
  font-size: 45px;
  font-weight: 500;
  line-height: 0.9;
  letter-spacing: -0.05em;
}

.budget-bar {
  display: flex;
  width: 100%;
  height: 78px;
  margin-bottom: 32px;
  overflow: hidden;
}

.budget-bar > span {
  display: grid;
  flex: 0 0 var(--size);
  place-items: center;
  overflow: hidden;
  color: rgba(255, 255, 255, 0.88);
  border-right: 1px solid rgba(255, 255, 255, 0.32);
  font-size: 10px;
  font-weight: 700;
}

.budget-author,
.legend-author { background: var(--terracotta); }
.budget-design,
.legend-design { background: #d68668; }
.budget-production,
.legend-production { background: var(--bronze); }
.budget-install,
.legend-install { background: #c9a878; }
.budget-office,
.legend-office { background: var(--navy); }
.budget-reserve,
.legend-reserve { background: #6d7775; }

.budget-legend {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px 20px;
}

.budget-legend span {
  display: flex;
  align-items: center;
  gap: 9px;
  color: var(--muted);
  font-size: 11px;
}

.budget-legend i {
  width: 9px;
  height: 9px;
}

.budget-figure > p {
  margin: 33px 0 0;
  color: var(--muted);
  font-size: 11px;
}

.segment-strip {
  display: flex;
  flex-wrap: wrap;
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}

.segment-strip span {
  flex: 1 1 240px;
  padding: 22px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  font-size: 13px;
  font-weight: 700;
}

.sales-rhythm {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 14px;
  margin-top: 54px;
  padding: 30px 34px;
  color: var(--paper);
  background: var(--ink);
}

.sales-rhythm span {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.07em;
  text-align: center;
  text-transform: uppercase;
}

.sales-rhythm i {
  color: #dc8a70;
  font-style: normal;
}

.launch {
  color: var(--paper);
  overflow: hidden;
  background:
    linear-gradient(120deg, rgba(180, 71, 45, 0.83), rgba(132, 48, 30, 0.96)),
    var(--terracotta);
}

.launch::after {
  position: absolute;
  top: -200px;
  right: -170px;
  width: 620px;
  height: 620px;
  content: "";
  border: 1px solid rgba(255, 255, 255, 0.16);
  border-radius: 50%;
  box-shadow:
    0 0 0 80px rgba(255, 255, 255, 0.035),
    0 0 0 160px rgba(255, 255, 255, 0.025);
}

.launch .eyebrow,
.final-cta .eyebrow {
  color: #f5b5a0;
}

.launch-head {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: minmax(400px, 0.82fr) minmax(520px, 1.18fr);
  gap: 75px;
  align-items: end;
}

.funnel-targets {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid rgba(255, 255, 255, 0.3);
  border-left: 1px solid rgba(255, 255, 255, 0.3);
}

.funnel-targets > div {
  min-height: 180px;
  padding: 24px 18px;
  border-right: 1px solid rgba(255, 255, 255, 0.3);
  border-bottom: 1px solid rgba(255, 255, 255, 0.3);
}

.funnel-targets strong {
  display: block;
  margin-bottom: 45px;
  font-size: clamp(38px, 4vw, 62px);
  font-weight: 500;
  line-height: 0.8;
  letter-spacing: -0.05em;
}

.funnel-targets span {
  display: block;
  color: rgba(255, 255, 255, 0.72);
  font-size: 10px;
  font-weight: 700;
  line-height: 1.3;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.timeline {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  margin-top: 92px;
  border-top: 1px solid rgba(255, 255, 255, 0.3);
}

.timeline-item {
  min-height: 230px;
  padding: 27px 25px;
  border-right: 1px solid rgba(255, 255, 255, 0.3);
}

.timeline-item:first-child {
  border-left: 1px solid rgba(255, 255, 255, 0.3);
}

.timeline-item > span {
  display: block;
  margin-bottom: 50px;
  color: #f5b5a0;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.11em;
  text-transform: uppercase;
}

.timeline-item h3 {
  margin-bottom: 13px;
  font-size: 21px;
  font-weight: 600;
}

.timeline-item p {
  margin-bottom: 0;
  color: rgba(255, 255, 255, 0.72);
  font-size: 13px;
}

.governance-grid {
  display: grid;
  grid-template-columns: minmax(440px, 0.95fr) minmax(480px, 1.05fr);
  gap: clamp(60px, 9vw, 150px);
}

.role-list {
  display: grid;
  grid-template-columns: 1fr 1fr;
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}

.role-list span {
  min-height: 78px;
  padding: 22px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  font-size: 13px;
  font-weight: 700;
}

.responsibility {
  border-top: 2px solid var(--ink);
}

.responsibility article {
  display: grid;
  grid-template-columns: 120px 1fr;
  align-items: baseline;
  gap: 20px;
  padding: 27px 0;
  border-bottom: 1px solid var(--line);
}

.responsibility span {
  color: var(--terracotta);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.responsibility p {
  margin: 0;
  font-size: 18px;
}

.stop-rule {
  display: grid;
  grid-template-columns: 180px 1fr;
  gap: 40px;
  margin-top: 90px;
  padding: 34px;
  color: var(--paper);
  background: var(--ink);
}

.stop-rule span {
  color: #e6a48f;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.stop-rule p {
  max-width: 940px;
  margin: 0;
  font-size: clamp(18px, 1.7vw, 26px);
  line-height: 1.4;
}

.anniversary {
  background:
    linear-gradient(90deg, transparent 0 49.9%, var(--line) 50%, transparent 50.1%),
    var(--paper);
}

.anniversary-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(70px, 10vw, 165px);
  align-items: center;
}

.anniversary-number {
  color: var(--terracotta);
  font-size: clamp(230px, 30vw, 500px);
  font-weight: 500;
  line-height: 0.72;
  letter-spacing: -0.1em;
}

.anniversary-copy h2 {
  margin-bottom: 30px;
  font-size: clamp(43px, 4.7vw, 76px);
  font-weight: 500;
  line-height: 0.98;
  letter-spacing: -0.045em;
}

.anniversary-copy > p:not(.eyebrow):not(.section-note) {
  color: var(--muted);
  font-size: 18px;
}

.anniversary-output {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 35px;
}

.anniversary-output span {
  padding: 10px 13px;
  border: 1px solid var(--line);
  font-size: 9px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.materials {
  background: var(--ivory);
}

.materials-grid {
  display: grid;
  grid-template-columns: minmax(400px, 0.9fr) minmax(520px, 1.1fr);
  gap: clamp(55px, 8vw, 130px);
  align-items: center;
}

.materials-image {
  min-height: 690px;
}

.download-list {
  border-top: 2px solid var(--ink);
}

.download-card {
  display: grid;
  grid-template-columns: 60px 1fr 42px;
  align-items: center;
  gap: 18px;
  min-height: 94px;
  padding: 17px 0;
  border-bottom: 1px solid var(--line);
  transition: color 180ms ease;
}

.download-card:hover {
  color: var(--terracotta);
}

.file-type {
  color: var(--terracotta);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.1em;
}

.file-copy {
  display: flex;
  flex-direction: column;
  gap: 6px;
}

.file-copy strong {
  font-size: 18px;
  font-weight: 600;
}

.file-copy small {
  color: var(--muted);
  font-size: 11px;
}

.download-icon {
  display: grid;
  width: 38px;
  height: 38px;
  place-items: center;
  border: 1px solid var(--line);
  border-radius: 50%;
  transition:
    color 180ms ease,
    border-color 180ms ease,
    transform 180ms ease;
}

.download-card:hover .download-icon {
  border-color: var(--terracotta);
  transform: translateY(3px);
}

.materials-warning {
  margin: 30px 0 0;
  padding-left: 17px;
  color: var(--muted);
  border-left: 2px solid var(--bronze);
  font-size: 11px;
}

.final-cta {
  position: relative;
  padding: clamp(110px, 13vw, 210px) 0;
  color: var(--paper);
  overflow: hidden;
  background:
    radial-gradient(circle at 82% 45%, rgba(180, 71, 45, 0.48), transparent 28%),
    linear-gradient(135deg, #151716, #243f49);
}

.final-cta::before {
  position: absolute;
  top: -20%;
  right: -10%;
  width: 54vw;
  height: 54vw;
  content: "";
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-radius: 50%;
}

.final-cta-inner {
  position: relative;
  z-index: 1;
}

.final-cta h2 {
  max-width: 1100px;
  margin-bottom: 34px;
  font-size: clamp(54px, 7.5vw, 118px);
  font-weight: 500;
  line-height: 0.9;
  letter-spacing: -0.06em;
}

.final-cta-inner > p:not(.eyebrow) {
  max-width: 780px;
  margin-bottom: 44px;
  color: rgba(255, 255, 255, 0.68);
  font-size: clamp(17px, 1.5vw, 23px);
}

.final-thesis {
  max-width: 930px;
  margin: 90px 0 0 auto;
  padding-left: 30px;
  border-left: 2px solid #dd8c72;
  color: rgba(255, 255, 255, 0.86);
  font-size: clamp(26px, 3vw, 46px);
  line-height: 1.15;
  letter-spacing: -0.03em;
}

.site-footer {
  padding: 44px 0;
  color: rgba(255, 253, 248, 0.64);
  background: #111210;
}

.footer-grid {
  display: grid;
  grid-template-columns: 250px 190px 1fr auto;
  align-items: center;
  gap: 36px;
}

.wordmark-footer .wordmark-mark {
  color: var(--ink);
  background: var(--paper);
}

.site-footer p {
  margin: 0;
  font-size: 10px;
  line-height: 1.55;
  letter-spacing: 0.04em;
}

.site-footer a {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.js .reveal {
  opacity: 0;
  transform: translateY(28px);
  transition:
    opacity 700ms var(--ease),
    transform 700ms var(--ease);
}

.js .reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

@media (max-width: 1180px) {
  :root {
    --shell: min(92vw, 1080px);
  }

  .site-nav {
    gap: 14px;
    font-size: 10px;
  }

  .hero-grid {
    grid-template-columns: 1.08fr 0.92fr;
  }

  .hero-copy {
    padding-right: 45px;
  }

  .product-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .audience-grid {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }

  .audience-card:nth-child(4),
  .audience-card:nth-child(5) {
    min-height: 240px;
  }

  .launch-head {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 960px) {
  :root {
    --header-height: 72px;
  }

  .nav-toggle {
    display: block;
    z-index: 3;
  }

  .nav-toggle[aria-expanded="true"] > span:not(.sr-only):nth-child(2) {
    transform: translateY(4px) rotate(45deg);
  }

  .nav-toggle[aria-expanded="true"] > span:not(.sr-only):nth-child(3) {
    transform: translateY(-4px) rotate(-45deg);
  }

  .site-nav {
    position: fixed;
    top: var(--header-height);
    right: 0;
    left: 0;
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 0;
    max-height: calc(100dvh - var(--header-height));
    padding: 0 4vw 28px;
    overflow-y: auto;
    overscroll-behavior: contain;
    visibility: hidden;
    background: rgba(243, 238, 228, 0.98);
    border-bottom: 1px solid var(--line);
    opacity: 0;
    transform: translateY(-14px);
    transition:
      opacity 180ms ease,
      transform 180ms ease,
      visibility 180ms ease;
    backdrop-filter: blur(16px);
  }

  .site-nav.is-open {
    visibility: visible;
    opacity: 1;
    transform: translateY(0);
  }

  .site-nav a:not(.nav-download) {
    padding: 18px 0;
    border-bottom: 1px solid var(--line);
  }

  .nav-download {
    grid-column: 1 / -1;
    margin-top: 18px;
  }

  .hero-grid {
    grid-template-columns: 1fr;
  }

  .hero-copy {
    min-height: 760px;
    padding-right: 0;
  }

  .hero-visual {
    min-height: 70svh;
  }

  .scroll-cue {
    display: none;
  }

  .section-heading {
    grid-template-columns: 1fr;
    gap: 28px;
  }

  .section-heading .eyebrow {
    grid-column: auto;
  }

  .process {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    border-bottom: 0;
  }

  .process-step {
    min-height: 245px;
    border-bottom: 1px solid var(--line);
  }

  .process-step > span {
    margin-bottom: 48px;
  }

  .metrics {
    grid-template-columns: 1fr 1fr;
  }

  .metric {
    border-bottom: 1px solid rgba(255, 255, 255, 0.18);
  }

  .image-copy-grid,
  .artcode-grid,
  .economics-grid,
  .governance-grid,
  .materials-grid {
    grid-template-columns: 1fr;
  }

  .editorial-image,
  .materials-image,
  .artcode-visual {
    min-height: 560px;
  }

  .editorial-image {
    order: 2;
  }

  .artcode-copy {
    max-width: 760px;
  }

  .artcode-disclaimer {
    grid-template-columns: 1fr;
    gap: 25px;
  }

  .audience-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .sales-rhythm {
    flex-wrap: wrap;
    justify-content: center;
  }

  .launch-head {
    gap: 40px;
  }

  .timeline {
    grid-template-columns: 1fr 1fr;
  }

  .timeline-item {
    border-bottom: 1px solid rgba(255, 255, 255, 0.3);
  }

  .anniversary-grid {
    grid-template-columns: 0.75fr 1.25fr;
    gap: 50px;
  }

  .footer-grid {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 640px) {
  :root {
    --shell: min(89vw, 560px);
  }

  .wordmark-copy {
    display: none;
  }

  .wordmark-mark {
    width: 43px;
    height: 43px;
  }

  .site-nav {
    grid-template-columns: 1fr;
  }

  .site-nav a:not(.nav-download) {
    padding: 14px 0;
  }

  .hero-copy {
    min-height: 730px;
    padding-top: 78px;
    padding-bottom: 74px;
  }

  .hero h1 {
    font-size: clamp(42px, 12.8vw, 56px);
    line-height: 0.98;
    letter-spacing: -0.045em;
    text-wrap: pretty;
  }

  .hero-lead {
    font-size: 17px;
  }

  .hero-actions,
  .button {
    width: 100%;
  }

  .microcopy {
    font-size: 10px;
  }

  .hero-visual {
    min-height: 62svh;
  }

  .hero-index {
    top: 24px;
    width: 180px;
  }

  .section {
    padding: 92px 0;
  }

  .section-heading {
    margin-bottom: 55px;
  }

  .section-heading h2,
  .section-heading.compact h2,
  .anniversary-copy h2 {
    font-size: clamp(34px, 9.7vw, 39px);
    line-height: 1.06;
    letter-spacing: -0.035em;
    text-wrap: pretty;
  }

  .section-heading > p:not(.eyebrow) {
    font-size: 16px;
  }

  .eyebrow {
    align-items: flex-start;
    font-size: 9px;
    line-height: 1.5;
  }

  .process,
  .metrics,
  .product-grid,
  .audience-grid,
  .funnel-targets,
  .timeline,
  .role-list {
    grid-template-columns: 1fr;
  }

  .process-step,
  .metric,
  .audience-card,
  .timeline-item {
    min-height: auto;
  }

  .process-step > span,
  .audience-card > span,
  .timeline-item > span {
    margin-bottom: 28px;
  }

  .statement {
    font-size: 26px;
    line-height: 1.18;
    letter-spacing: -0.025em;
  }

  .metric strong {
    margin-bottom: 22px;
    font-size: 58px;
  }

  .editorial-image,
  .materials-image,
  .artcode-visual {
    min-height: 430px;
  }

  .product-card {
    min-height: 280px;
  }

  .artcode-numbers {
    grid-template-columns: 1fr;
  }

  .artcode-numbers > div + div {
    padding-left: 0;
    border-top: 1px solid var(--line);
    border-left: 0;
  }

  .artcode-disclaimer strong {
    font-size: clamp(25px, 7.2vw, 30px);
    line-height: 1.22;
  }

  .budget-figure {
    padding: 28px 22px;
  }

  .budget-bar {
    height: 60px;
  }

  .budget-legend {
    grid-template-columns: 1fr;
  }

  .sales-rhythm {
    display: grid;
    grid-template-columns: 1fr;
    gap: 4px;
    padding: 28px 20px;
  }

  .sales-rhythm span {
    width: 100%;
    padding: 8px 0;
    font-size: 10px;
    line-height: 1.4;
    letter-spacing: 0.06em;
  }

  .sales-rhythm i {
    display: grid;
    width: 24px;
    height: 24px;
    margin: 0 auto;
    place-items: center;
    line-height: 1;
    transform: rotate(90deg);
    transform-origin: center;
  }

  .funnel-targets > div {
    min-height: auto;
  }

  .funnel-targets strong {
    margin-bottom: 18px;
  }

  .responsibility article {
    grid-template-columns: 90px 1fr;
  }

  .stop-rule {
    grid-template-columns: 1fr;
    gap: 18px;
    padding: 28px 24px;
  }

  .anniversary {
    background: var(--paper);
  }

  .anniversary-grid {
    grid-template-columns: 1fr;
  }

  .anniversary-number {
    font-size: 220px;
  }

  .download-card {
    grid-template-columns: 52px 1fr 36px;
    gap: 12px;
  }

  .file-copy strong {
    font-size: 15px;
  }

  .final-cta h2 {
    font-size: clamp(42px, 12vw, 48px);
    line-height: 0.98;
    letter-spacing: -0.045em;
    text-wrap: pretty;
  }

  .final-thesis {
    margin-top: 65px;
    font-size: 24px;
    line-height: 1.22;
  }

  .footer-grid {
    grid-template-columns: 1fr;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
    scroll-behavior: auto !important;
  }

  .js .reveal {
    opacity: 1;
    transform: none;
  }
}